Grüns: ad concepts

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Grüns

Sponsored · Exhibit 01 · Berry Menu Card

Raspberry meets blueberry. Berry Far Far Away is on the menu.

Where juicy raspberry meets fresh blueberry. That's the new Berry Far Far Away flavor in Grüns Shrek: 60+ ingredients in one pack, 28 packs each 4 weeks, and a gummy you'll look forward to every day.

Find your flavor and rip a pack open.

Berry Far Far Away, on the menu

Grüns Shrek

Berry Far Far Away
Where juicy raspberry meets fresh blueberry.
60+ ingredients in one pack
28 packs each 4 weeks

GRUNS.CO

Berry Far Far Away Adults

Shop Now

Format: Menu-card split, product photo
Persona: Flavor-curious adults who want greens that taste like a treat
Reason to buy: 60+ ingredients
Funnel stage: Top of funnel
Product: Grüns Shrek
Lands on: Landing page

Why it should work. A flavor-first menu card makes the new flavor the star for cold audiences.

Tests. Whether flavor copy beats ingredient copy at the top of the funnel.

Grüns

Sponsored · Exhibit 02 · First Order Seal

Your first order, 55% off. Free shipping, too.

Grüns is 60+ ingredients in one pack, and a subscription starts at $29.99. Save 55% off your first order, pause or cancel any time, and try it risk-free: if you're not totally in love with it, we'll refund your first order 100%.

Plus free shipping and a 100% Money-Back Guarantee.

Claim to confirm with brand: Offer to confirm with brand

Save 55% Off Your First Order

55% off your first order

1 Pouch $29.99 today

GRUNS.CO

Save 55% On Your First Order

Start Now

Format: Offer on product photo
Persona: First-time buyers comparing greens before they commit
Reason to buy: First-order offer
Funnel stage: Bottom of funnel
Product: Grüns
Lands on: Landing page

Why it should work. The real first-order seal plus the guarantee removes the last objection.

Tests. Offer-led creative against proof-led creative for bottom-funnel buyers.

Grüns

Sponsored · Exhibit 03 · Inside The Pack

Open the pack. Count what's inside.

Each daily pack contains 8 gummies with 60 ingredients, including whole fruits and veggies, plus 21 vitamins & minerals and 6g of fiber. One convenient pack, no shaker, no water, no routine overhaul required.

One convenient pack. Every day.

What's inside one pack

160+ ingredients
221 vitamins & minerals
36g of fiber
48 gummies a day

GRUNS.CO

What's In One Daily Pack

Learn More

Format: Product photo, ingredient chips
Persona: Label readers who want to know what is actually in the gummy
Reason to buy: 60+ ingredients
Funnel stage: Top of funnel
Product: Grüns
Lands on: Landing page

Why it should work. Numbered chips turn the label into a quick scan.

Tests. Whether ingredient specifics stop the scroll better than flavor.

Grüns

Sponsored · Exhibit 04 · Kids Veggie Gap

93% of U.S. kids don't eat enough vegetables each day.

Grüns Kids puts 60+ ingredients into a small pack of gummy bears, properly dosed for ages 2-13, with a smaller serving size than Adults: 15 g in Kids vs. 20 g in Adults. Fill the gaps.

Berry Far Far Away Kids is here.

Fill the veggie gaps

93%

of U.S. kids don't eat enough vegetables each day

GRUNS.CO

Grüns Kids, Ages 2-13

Shop Kids

Format: Product hero
Persona: Parents of picky vegetable eaters
Reason to buy: Kids veggie gap
Funnel stage: Middle of funnel
Product: Grüns Kids Shrek
Lands on: Landing page

Why it should work. A big number gives parents a reason before the product appears.

Tests. Stat-first hook against a flavor-first hook for the Kids line.

Grüns

Sponsored · Exhibit 05 · Desk Drawer Greens

Rip. Tip. Enjoy. That's the whole routine.

Toss it in your bag. Pop it at your desk. No shaker, no water, no routine overhaul required. Just 8 gummies from one grab-and-go pack, with 60+ ingredients inside and a pouch that fits wherever you go.

Your greens, minus the mixing.

No shaker, no water

Skip the shaker. Keep the greens.

GRUNS.CO

Grab-And-Go Greens Gummies

Get Grüns

Format: Full-bleed photo
Persona: Busy people who skip greens powder because of the shaker
Reason to buy: No shaker, no water
Funnel stage: Top of funnel
Product: Grüns
Lands on: Landing page

Why it should work. A person pouring gummies from the pouch shows the routine in one frame.

Tests. Whether the no-shaker contrast pulls powder users.

Grüns

Sponsored · Exhibit 06 · Rip Tip Enjoy Trio

Delicious Flavor. Daily Nutrition. One tear.

We made daily nutrition, like, ridiculously easy. 60+ ingredients, 20+ vitamins and minerals, one convenient pack of gummies. Rip it open, tip it out, enjoy. There is nothing to mix and nothing to wash.

Rip. Tip. Enjoy.

Delicious Flavor

Rip. Tip. Enjoy.

Daily Nutrition

Taste it. Tear it. Done.

We made daily nutrition, like, ridiculously easy.

GRUNS.CO

Daily Nutrition, Made Easy

Find Your Flavor

Format: Three-photo collage
Persona: Anyone who quit a greens routine because it felt like work
Reason to buy: No shaker, no water
Funnel stage: Top of funnel
Product: Grüns
Lands on: Landing page

Why it should work. Three brand photos tell the whole routine without a paragraph.

Tests. Collage against single-photo creative on the same message.

Grüns

Sponsored · Native 01 · Shorter Supplement List

A notes-app list for anyone who quit greens powder.

60+ whole-food ingredients in 8 gummies a day: a tasty daily habit that can replace a big shelf in your medicine cabinet. No shaker, no water, no routine overhaul. Write it down once and keep it simple.

Make the list shorter.

Notes

Notes app, but make it gummies

8 gummies, one pack
No shaker
No water
No routine overhaul

GRUNS.CO

One Daily Habit, Eight Gummies

Learn More

Format: Notes app over product photo
Persona: People with a counter full of supplement bottles
Reason to buy: No shaker, no water
Funnel stage: Top of funnel
Product: Grüns
Lands on: Landing page

Why it should work. A phone-notes look blends into the feed like a post from a friend.

Tests. Native list format against polished product shots.

Grüns

Sponsored · Native 02 · Group Chat Greens

Wait, which greens are you taking now?

Grüns. 4.8 stars from 100,000 reviews and 1,000,000+ members, and it's a gummy: 60+ ingredients, 21 vitamins & minerals, 6g of fiber. Send this to the friend who keeps asking what you take.

Forward it to your group chat.

Maya

Wait, which greens are you taking?

Grüns. 4.8 stars from 100,000 reviews.

Ordering tonight.

GRUNS.CO

4.8 Stars From 100,000 Reviews

Read Reviews

Format: Message thread with photo
Persona: Friends swapping greens recommendations in a group chat
Reason to buy: Review count
Funnel stage: Middle of funnel
Product: Grüns
Lands on: Landing page

Why it should work. A text thread frames the review count as a recommendation.

Tests. Social proof delivered as a chat against a badge.

Grüns

Sponsored · Native 03 · Flavor Poll

Original or Berry Far Far Away? Vote with your next pack.

Original is where fresh strawberries meets clean greens. Berry Far Far Away is where juicy raspberry meets fresh blueberry. Either way you get 60+ ingredients and 21 vitamins & minerals in one pack of gummies.

Find your flavor.

Original or Berry Far Far Away?

OriginalBerry Far Far Away

GRUNS.CO

Original Vs Berry Far Far Away

Shop All

Format: Stories poll
Persona: Flavor-curious snackers deciding where to start
Reason to buy: 60+ ingredients
Funnel stage: Top of funnel
Product: Grüns
Lands on: Landing page

Why it should work. A two-option poll invites a tap and sets up the flavor choice.

Tests. Which flavor draws more clicks when presented side by side.

Grüns

Sponsored · Native 04 · Saturday Camera Roll

Camera roll, Saturday: three friends, three packs, one Berry Far Far Away.

Try Grüns risk-free! If you're not totally in love with it, we'll refund your first order 100%. Plus free shipping and a 100% Money-Back Guarantee. Pick Original or Berry Far Far Away and see for yourself.

Pause Or Cancel Any Time.

RecentsSaturday
eveningEdit

Three friends. One flavor.

GRUNS.CO

Try Grüns Risk-Free

Try It Risk-Free

Format: Camera-roll share
Persona: Fence-sitters who want a way out before they commit
Reason to buy: Risk-free first order
Funnel stage: Bottom of funnel
Product: Grüns Shrek
Lands on: Landing page

Why it should work. A casual photo carries the guarantee without feeling like an offer ad.

Tests. Guarantee message on a UGC-style visual for warm audiences.

Grüns

Sponsored · Native 05 · Kids Group Text

Does your kid eat enough vegetables? 93% of U.S. kids don't.

Grüns Kids are recommended for ages 2-13 years old and are appropriately dosed, with a smaller serving size of delicious gummy bears. 60+ ingredients in one small pack, because 93% of U.S. kids don't eat enough vegetables each day.

Ask for the Kids pack.

Dana

Do your kids actually take their greens?

Grüns Kids. Gummy bears, ages 2-13.

Sending the link now.

GRUNS.CO

Gummy Bears For Ages 2-13

Shop Grüns Kids

Format: Message thread with photo
Persona: Parents texting each other for kid-friendly nutrition ideas
Reason to buy: Kids veggie gap
Funnel stage: Middle of funnel
Product: Grüns Kids
Lands on: Landing page

Why it should work. Parents ask each other first; a thread mirrors that moment.

Tests. Conversation format for the Kids line against the stat-first exhibit.

Grüns

Sponsored · Meme 01 · Powder Versus Pack

Chalky powder and a shaker, or a gummy pack?

Grüns takes this further: 100% Daily Value of key vitamins A, C, D3, E, and K2 in delicious gummy form, without the chalky aftertaste. One serving daily is one grab-and-go pack of 8 gummies, no mixing and no worrying about taste.

Rip. Tip. Enjoy.

Powder out. Gummy pack in.

Mixing a powder, shaking, hoping

Rip. Tip. Enjoy.

GRUNS.CO

100% Daily Value, In Gummy Form

Shop Now

Format: Meme template, product swapped in
Persona: Greens powder users tired of mixing
Reason to buy: No shaker, no water
Funnel stage: Middle of funnel
Product: Grüns
Lands on: Landing page

Why it should work. Drake sets up the powder-versus-gummy contrast in two boxes.

Tests. Category contrast through humor.

Grüns

Sponsored · Meme 02 · Flavor Wandering Eye

Original and Berry Far Far Away walk into your cart. You pick both.

Choose your flavor and save 55% off your first order, with free shipping. Original is where fresh strawberries meets clean greens; Berry Far Far Away is where juicy raspberry meets fresh blueberry. Both come as 60+ ingredient gummies.

Pause Or Cancel Any Time.

Claim to confirm with brand: Offer to confirm with brand

Berry Far Far Away walks by

Berry Far Far Away

You, mid flavor decision

Original

GRUNS.CO

55% Off, Two Flavors

Shop Flavors

Format: Meme template, product swapped in
Persona: Loyal Original fans eyeing the new flavor
Reason to buy: First-order offer
Funnel stage: Middle of funnel
Product: Grüns Shrek
Lands on: Landing page

Why it should work. Flavor indecision is a relatable, shareable joke with an offer attached.

Tests. Humor plus offer for mid-funnel flavor choosers.

Grüns

Sponsored · Meme 03 · Sugar Level Sweat

Low Sugar or Sugar-Free? Both start with 60+ ingredients.

Select your sugar level: Low Sugar or Sugar-Free. The sugar-free version has 60+ ingredients, including nutrient-dense whole foods, in just 20 calories. Pick one, rip a pack open, and enjoy it with your morning coffee.

Your pack, your sugar level.

Low Sugar or Sugar-Free?

Low Sugar

Sugar-Free

Me at checkout

GRUNS.CO

Select Your Sugar Level

Choose Yours

Format: Meme template, product swapped in
Persona: Shoppers who read sugar levels before they buy
Reason to buy: 60+ ingredients
Funnel stage: Middle of funnel
Product: Grüns
Lands on: Landing page

Why it should work. The checkout choice is a real moment of hesitation.

Tests. Whether sugar-level framing reaches label-conscious shoppers.

Grüns

Sponsored · Meme 04 · Fiber Brain Levels

Fiber, but make it a gummy.

Each serving of Grüns brings 6g of prebiotic fiber, plus 60+ ingredients and 21 vitamins & minerals, in one convenient pack of gummies. No shaker, no water, no routine overhaul required. Level four is the one you can eat.

Level four is one pack.

Fiber levels, ranked